This article takes the design and implementation of the Foshan as an example to study the insurance incentives of the new rural pension system.It describes the incentives in the design of the Foshan new rural pension system,tests the incentive effect to participate in the pension system in the implementation process,analyzes the key factors that affect the enthusiasm to participate in the rural pension,points out that management and system revenue are the key factors to stimulate lasting motion to participate in the rural pension system.The paper also examines the differences in lasting insurance willingness among the characteristics of the rural population and house hold.It has found that only the income factor was a major factor to affects the lasting insurance willingness.