The purpose of the research is to study the work values and vocational values of college graduates. Taking under-graduates in Beijing area in 2006 as target, through a self-making survey on employment situation of 425 under-graduates from 25 universities in Beijing, the paper reveals that the 8-factor-model can represent contemporary university students' vocational values, discusses the influenced factor of under-graduates vocational values, and base on it, the paper studies the transition and reason of the vocational values of the college students in China. Finally, the paper poses suggestions for colleges, governments and enterprises.