利用2017年山东综合社会调查数据 (Shandong General Social Survey，SGSS)，探究性别角色观念如何影响创业行为的性别差异。研究发现，性别角色观念主要通过降低女性创业概率的方式形成和影响创业性别差距。在具体中介机制上，传统性别角色观念通过降低女性对自身创业偏好和创业能力的主观评价，进而降低女性的创业概率。此外，传统性别角色观念主要制约了女性的高质量创业活动， 进一步拉大创业的性别差距，加剧男女经济地位和社会地位的不平等。本研究有助于深化理解创业性别差距的社会文化根源，激活女性创业行为。
Based on the 2017 Shandong General Social Survey ( SGSS ), this paper explores how gender role attitudes affect gender gap in entrepreneurial behaviors. It is found that gender role attitudes mainly influence gender gap in entrepreneurship by reducing the probability of female entrepreneurship. In terms of specific intermediary mechanism, traditional gender role attitudes reduce women’s enterpreneurial probability by reducing their subjective evaluation of their own entrepreneurial preference and entrepreneurial ability. In addition, the traditional concepts of gender role attitudes mainly restricts women’s high-quality entrepreneurial activities, which further widens the gender gap in entrepreneurship and exacerbates the inequality of economic and social status between men and women. This study will help fro understanding the socio-cultural roots of gender gap in entrepreneurship deeply, with aim to activate female entrepreneurial behavior.
